About

IT support with a name, not a ticket number

AshbyIT gives small and medium-sized businesses dependable, secure IT, and people they can actually talk to.

Cartoon portrait of Elliot Doughty, founder of AshbyIT

Hello, I’m Elliot

I’ve been fascinated by technology, computers and electronics since I was about five years old, and I’ve worked in IT for almost 20 years.

Before starting AshbyIT, I worked in the head office IT department of a worldwide fast-food chain. It showed me what good, reliable, well-run IT looks like, and how much a business depends on it.

Along the way I spotted a gap. Smaller businesses deserve that same standard of IT, but too often they’re left with a faceless helpdesk or someone who’s hard to reach. Having my own business is what I’d always wanted to do, so in 2013 I started AshbyIT to fill that gap.

More than a decade on, we look after architects, legal firms, care providers and other growing businesses, from Microsoft 365 and servers to firewalls, Wi-Fi, phones and backups. Every client gets the same thing: people who know their set-up, explain things clearly and are there when it matters, day or night.

From our base in Hertfordshire, we support businesses across Hertfordshire, Bedfordshire, London and beyond, on site and remotely. We’re fully insured, including professional indemnity insurance.

Outside work, I’m still tinkering. I love building smart home automations, which keeps me hands-on with the latest technology.

What we stand for

Four promises to every client

Personal

You’ll always know who you’re talking to, and they’ll know your systems.

Straight-talking

Plain English, honest advice and clear prices. If something isn’t worth the money, we’ll say so.

Responsive

Available 24/7, with a response within an hour to urgent issues between 8am and 10pm.

Secure

Security, backups and data protection built into everything we set up.

What clients say

Trusted by businesses who rely on their IT

Elliot is our trusted go-to for IT support. He’s incredibly responsive, takes the time to understand what we need and finds practical, cost-effective solutions. He’s a great problem solver who explains things clearly and makes even complicated IT issues feel manageable. It’s reassuring to have someone reliable and knowledgeable we can turn to whenever we need help, including reassuring out of hours service when needed.

FBM Architects

Elliot really knows his stuff when it comes to IT. He’s helped us set up reliable systems for our residential children’s home and looks after our computers and other equipment. He’s friendly, easy to talk to and willing to help when we have a technical question or concern. His understanding of GDPR and the requirements that apply to our homes has also been helpful when setting up systems that handle sensitive information. We’ve really valued his support and would happily recommend him.

Unique Children’s Home

Your team focuses on the business. We look after the IT.

Start with a free, no-obligation IT and security health check. We’ll tell you honestly what needs doing, and what doesn’t.